configure now has a "--enable-code-coverage" option, and if the
lcov/gcov tools are available a code coverage report can be built with
"make check-code-coverage".

this is mostly based on the AX_CODE_COVERAGE / GNOME_CODE_COVERAGE
macro:

    http://savannah.gnu.org/patch/?8451

but i also looked at knot-dns's code coverage implementation:

    https://github.com/CZNIC-Labs/knot/blob/master/m4/code-coverage.m4

and kevin lyda's pull request:

    https://github.com/protobuf-c/protobuf-c/pull/131/files